CMO

CMO

YOUR MISSION

Develop every into an 9-figure brand with a loyal subscriber base.

YOUR RESPONSIBILITIES

• You own our marketing & growth strategy and drive implementation across all paid and non-paid initiatives (from performance marketing, influencer marketing, brand activations, local marketing activities all the way to community building).
• You are responsible to drive sustainable, profitable subscription and business growth.
• You continue developing our brand and communication strategies, positioning every as the personalised wellness nutrition partner for health conscious consumers.
• You inspire & motivate the team to achieve great things. You lead, develop and build the marketing organisation to equip yourself with the best possible set-up to achieve ambitious goals (currently 7 driven FTEs across Performance Marketing, Retention Marketing, Brand & Content).
• You comfortably analyse large amounts of data and leverage performance data and customer insights to inform decisions and optimise strategies that drive growth and profitability.
• You have experience with complex mar-tech solutions and you know how to set-up and develop tracking & attribution systems.
• You foster team work and alignment by coordinating our marketing teams, initiatives and workflows.
• You have a full-funnel perspective and collaborate with our E-commerce and Product Teams to improve the user journey & experience.
• You work on eye level with the founders to actively shape the future of every in all strategic decisions. Including bi-annual strategy retreats where we craft and discuss the long term company strategy and vision.

TRAITS WE ARE LOOKING FOR

• A "co-founder" like self understanding is important. You are ultra ambitious and always push for growth while understanding the needs of a profitable business.
• You embrace change and constantly seek for progress.
• You are a strategic thinker with a strong analytical mindset. You prioritise for impact and you understand profitability levers and business dynamics.
• You are a great communicator & team leader with low ego. You strive in collaborative and cross-functional settings.
• You live up to the duality of this role. You want to go deep on channel levels in order to derive the best possible strategy - but also shape high-level marketing strategy. You don’t shy away from working hands on and demonstrate a strong can-do-attitude.
• You are persistent, solution oriented and extremely curious.
• You are fast in adapting to new external or internal conditions & challenges. You are used to change directions quickly. Bias for action and speed.

ROLE SPECIFIC REQUIREMENTS

• 8+ years experience in B2C / D2C Marketing of a digital brand / service
• distinct experience in managing and developing (young) talents
• Successfully scaled a 7 figure brand to a 9 figure brand (profitably) - subscription experience is a big plus
• Experience with 8-digit annual Marketing budget
• Very strong analytical and quantitative skills
• Startup experience (20-100 employees)
• You have deep experience in Performance and Influencer Marketing, CRO, SEO as well as brand activations, local marketing activities and community building
• Profound experience in retention marketing and full customer lifecycle analysis. Has proven to be able to optimise LTV to drive profitability.
• Fluent in English is a must.
• Fluent in German and German market experience is a big plus.
• Experience with a subscription product/service is a big plus

BENEFITS

• The unique opportunity to be a part of a great adventure building a business and to impact people in making healthier food choices
• A high-energy office located in Kreuzberg, at the wonderful canal right at Paul-Linke-Ufer
• An inspiring, performance oriented team of talented and motivated individuals looking to change how people eat - forever.
• Flexible working hours and location. While working from the office is the default we offer the opportunity to work remotely for extended periods and work from home days are flexible.
• Food, food and more food! You will certainly enjoy our mind-blowing, nourishing and healthy food and drinks. No brainer!
• Team events and amazing get-togethers and amazing benefits like an Urban Sports Membership (or alternative offerings) or subsidised Deutschland Ticket

About every®

Operating in a unique setting with a distinct unfair advantage, we leverage +40 years of industry expertise and state-of-the-art means of production and combine it with the agility of a start-up. We’re on a mission to make personalised wellness nutrition accessible to everyone, everywhere and anytime.

If you’re excited about the opportunity to shape our company and drive explosive growth, apply! Working with us means taking ownership from day one and giving everything for our mission to make a meaningful and sustainable impact.

Please submit your complete application, including your earliest starting date and salary expectation.

 every® is proud to be an equal opportunity employer, prohibiting discrimination and harassment of any kind. We want to work with the best people no matter how they look, dress or speak, or whom they love, believe in, or aspire. We are committed to building a team that represents various backgrounds, perspectives, and skills, as we believe diverse teams with complementary skill sets make the strongest teams.